Chocolate brand Cadbury Dairy Milk is heading straight to chocolate lovers to spread joy. The brand’s mobile pop-up booth is roaming around Metro Manila carrying surprises such as novelty items, fun activities, free Wi-Fi and of course chocolates for everyone to enjoy and indulge.
Arlene Amante, Cadbury Dairy Milk brand manager, said the brand has partnered with #MaiDen to free the joy everywhere. “In fact, the mobile pop-up booth is equipped with a series of pocket events – board games, tarot card reading and giant Jenga, among others,” she added.
The brand is also giving consumers chocolate treats to add excitement to an otherwise ordinary day.
Amante said Cadbury Dairy Milk has started doing this in the first half of the year. “We have been freeing the joy at the ordinary one-day situation of our consumers’ lives like queuing in transportation terminals going to their workplace, enduring daily traffic, etc.”
Alden Richards, Cadbury Dairy Milk brand ambassador, said he is glad to be a part of the campaign, which brings joy to people in their everyday lives. “I and Maine enjoy the joyful gimmicks of the brand (in bringing joy on board for a smooth road trip),” he added.
While doing the campaign videos, the Pambansang Bae shared his experience as they drove around and went to bus stops – an unusual way to reach out to people and spread joy.
Meanwhile, the brand has also partnered with H2O Salamander, an amphibious multi-utility trike developed by H2O Technologies Inc., a young and small start-up innovation and technology development company.
The amphibious petrol-powered trike can sit up to six people and is serviceable in land and floodwater. Equipped with six emergency life vests and two retractable oars, it brings people to safer places from areas that are flooded.
“I feel that everyone will enjoy the experience of riding it,” said Richards, among the first to ride Cadbury Dairy Milk’s Joy Wagon.
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